#Oder Fahr Rad.

Brand Design


#Oder Fahr Rad. (Or Ride The Bicycle) is the title of a poster-campaign that motivates the public to ride the bicycle.The ambition is to establish a pro-bicycle traffic revolution. The project follows the idea of turning throughout the whole concept and design. Also it always visualise a traffic-based problem and the bicycle as general solution on the other hand. 


Continuing along with the Hashtag #Oder Fahr Rad. the audience is led to the instagram account of the Club For Urban Mobility called Cyclicity, where the full actions of the club are shown. Such as a fully equiped bicycle ready to ride with a demonstration to also make sure that the politics notice and improve bicycle-traffic.


Adobe Illustrator, 2018